How to choose the right colors for your business

  1. Customers perception of color
  2. Your brand identity
  3. How you use it (relevance, layout, articulation)

Customers perception of color

  • Nationality/Country
  • Gender
  • Religion
  • Culture, etc.
  1. Always know your customer and his or her background (We in gde.design never start designing without setting a clear business vision)
  2. Not only each color has its connotation, but each color has its meaning in every culture. Here’s the list of color meanings in different countries

Your brand identity

How to use it

Relevance

Layout

The 60–30–10 rule

Articulation

  1. The same color scheme can be used in entirely different ways.
  2. You cannot change one color in a harmonious pattern. This will entail a change in the entire palette.

--

--

--

We design products that bring millions. Individual UX solutions to fit your business goals.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Late 2017 Web Design Trends

User Research

Ticket to Leave (3/3/21)

Idea Generation Part 1

Agile Customer Research For Product Managers

The tools writers need to create atomic visuals, build their audience & drive action

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
gde.design

gde.design

We design products that bring millions. Individual UX solutions to fit your business goals.

More from Medium

Importance of innovation, designers & fundamental design principles

Keyboard, mouse and coffee on a white desk.

Tips and Tricks for Effective Web Design/Development Management

Hi my name is Erin

Design reading list #1— January