We’ve all seen that Don Normans` useless kettle, right?
But what makes it useless? It has the same amount of material, the same form, and elements as any regular kettle.
But bad UX undermines all these features. You might find a way to make it work — with a pair of gloves and lots of skills — but risking to scald, or eventually give up and make a vase out of it.
But why bother when you can hire professionals who will put all the elements into the right places?
You’ve probably already figured out that it’s not just the kettle we are talking about now.
To make a brilliant product that will bring you millions, you need a design team that will know the exact order and places for the main elements of your business processes.
It’s not just about coding and drawing. It’s about our sophisticated expertise in business analysis, a clear understanding of needs from both your and your audience’s perspective. Both should be satisfied.
Without defining the main project goals, choosing the right target audience, and understanding its behavior, you are risking to get that useless kettle.
But don’t worry. We’re here to make the best possible version of your product.